에이스침대-마케팅전략 SWOT분석 다운로드 VX

에이스침대-마케팅전략 SWOT분석 다운로드

문서파일 (열기).zip

에이스침대-마케팅전략 SWOT분석

에이스침대-마케팅전략 SWOT분석

MARKETING

ACE bed

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Contents

Introduction of bed market

Introduction of Ace bed

Inside-out

Outside-in

Analysis & Conclusion

Introduction of bed market

ACE bed

*

Analysis of the bed marketplace

Introduction of

Ace Bed

Ace BED was founded in 1963

No.1 position

Selected in KBPI for 6 consecutive years for first time

in the bed industry

ACE bed

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Strength

Weakness

Opportunity

Threat

SWOT analysis of ACE bed

Loyalty of customers

Brand recognition

Know how of science and

best manufacturing facility

Customers database

Recognition as a high price

product

Protraction of purchase cycle

Numerous complex retail

store

Bed as must have item

recognition

Silver market development

Well-being/ Lohas culture

Trend of ecofriendly

Supply saturation market

Intensification of price

competition

Gradual minimization

of population

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Realization of value of ‘bed science’

4P of ACE bed

Inside-out

ACE bed

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Naming marketing

Success factors:

Emphasis of bed

Turn over common sense

Bed is not a furniture.

It is a science

Sleeping is invigorant

Change the morning

Bed science is life science

- Ace bed ad campaign -

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Spring bed

Injection of air that makes the body more close

air mattress

Depending on the curvature of the body, soft memory

foam and latex is transformed

The inner layer of coconut fruit created with natural

fibers that surrounds the pamteuriseu

Scientific of mattress

Elasticity of the center

There exists 5 different power springs

3 Strength of Ace matrix

1

Ace Bed manufactures the material itself

3 Strength of Ace matrix

Comfort of surface

2

hygiene science of Ace BED

3 Strength of Ace matrix

Hygiene of materials

3

Stop the

Deformation

Perfect prevention

of noise

Be elastic

Magic power spring

Ace BED

two -matrixes

Club Ace Used Magic power spring

Outside-in

ACE bed

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People’s perception about science

N = 100

N = 100

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근데 왜 시장점유율이 떨어지고 있는가 ?

시장점유율 떨어지고 있다는 근거제시

이 이후에 그 이유는 한샘과 레맥스

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About HANSSEM

Top company in domestic market

Main Business: Interior for furniture,

kitchen

Total home interior HANSSEM

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Comport I

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Comport I dual system

-Two parts in one mattress for adjusting different body types

Mattress for

Soft hardness

Mattress for

Medium hardness

Comport I dual System

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A strong anti-bacterial effect of Sanitized company reduce these.

Antibacterial fabric of Sanitized

Analysis

& Conclusion

ACE bed

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Conclusion

Ace should consider customers as they all have different point of view about comfort of bed.

Ace Bed corporation has been publishing the slogan :bed is science” to imprint image of unshakeable bed

Inside out

Outside in

THANK YOU

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*

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뒤엎는 카피를 내세워 성공

*

중심부의 탄력성

[문서정보]

문서분량 : 27 Page

파일종류 : PPT 파일

자료제목 : 에이스침대-마케팅전략 SWOT분석

파일이름 : 에이스침대-마케팅전략 SWOT분석.ppt

키워드 : 에이스침대,마케팅전략,SWOT,SWOT분석

자료No(pk) : 11063149